During the infamous OutDoor Party at the OutDoor Show, Friedrichshafen this year, the European Outdoor Conservation Association (EOCA) took to the main stage to announce that they were naming Original Buff, S.A. as their first ever Conservation Champions.
Conservation Champion Logo
Holger Bismann, President of EOCA and Managing Director of Patagonia Europe, presented the Conservation Champion certificate to Original Buff, S.A. in recognition of their partnership with EOCA and their tremendous commitment to conservation. The award is granted to EOCA members who ‘go the extra mile’ to support conservation through EOCA and will now become an annual event.
Original Buff, S.A. were named as Conservation Champions after approaching EOCA about using 1% of the proceeds from Merino Wool Buff® to fund three of EOCA’s 2011 projects in their entirety.
Holger Bismann said ‘ We are delighted to be working with Original Buff, S.A. and congratulate them on their huge commitment and their forward thinking. This is a step change in how member companies support EOCA, and demonstrates real commitment to and confidence in EOCA. We look forward to other companies following their bold lead.’
Jordi Clapés, Marketing and Communication Outdoor, received the award on behalf of Original Buff®, and stated that Buff® were thrilled. ‘It is a great honour to receive this award in recognition of our commitment. Working hand in hand with EOCA we feel is the best way to keep our balance with nature. We are very happy to be supporting these three projects through EOCA who offer us a simple way to channel our funds to projects making a real difference in the great outdoors’.
The 3 projects chosen by Original Buff, S.A. for funding are:
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Sustainable Tourism in Iceland (nominated by Deuter, funded by Original Buff, S.A.)
Hot springs, glaciers, vast volcanic landscapes, and a variety of natural phenomena and rarities in Iceland are major attractions for hikers. This project will promote sustainable tourism by setting up a code of conduct for tourists visiting geothermal areas, and will work with tourist bodies to provide educational material to domestic and foreign visitors.
Conservation and Restoration in Snowdonia, Wales (nominated by Mountain Equipment, funded by Original Buff, S.A.)
Working to ensure that the Snowdonia National Park remains in great condition as a home for native flora and fauna, and as a top outdoor visitor destination, this project will provide opportunities for people to participate in practical conservation work, control and eradicate non native invasive plant species, and maintain and repair the most heavily used footpaths.
Wild Ennerdale – Woodland and Red Squirrel Conservation, UK (nominated by Berghaus, funded by Original Buff, S.A.)
The ancient oak and birch woodlands of the Ennerdale valley in the Lake District, Cumbria, are rich in species including ferns, mosses and the threatened native red squirrel. This project will protect and expand these woodlands, protect the native red squirrels, and provide opportunities for people to share these special woodlands.