Records were broken the European Outdoor Conservation Association (EOCA) at the recent OutDoor by ISPO in Munich earlier this month, in terms of the amount of money raised for conservation thanks to the generous donations by members to the Conservation Fundraiser, the number of members organising fundraising events on their own stands for EOCA and new members signing up to the association.
In total, €39,342 was raised in just 4 days of the show. This was achieved thanks to the generosity of many EOCA members in their donations to the conservation fundraiser. This includes Thule who donated 400 packs from a variety of day packs to 70 litre expedition packs and Exped who donated hundreds of products including hammocks and drybags. In addition, KEEN Footwear held their ever popular KEEN Care Sandal Sale, and also raised money from various other events on their stand and at their infamous KEENFest BBQ. Klean Kanteen, Stanley – a PMI Brand, E9, Ternua and Laken all produced their own reusable mugs and bottles for use round the show and raised money for EOCA on their stands. Lowe Alpine asked for donations for their Aeon pack and Bergans of Norway brought the results of a ReDesign event they had held in conjunction with Globetrotter in their Hamburg store, raising money for the association.
100% of the €39,342 total raised will be spent on conservation projects via EOCA, with some earmarked for the Plastic Free: Mountain to Sea fundraiser project Ocean Initiatives and some of which will fund a specific project being sponsored by KEEN Footwear
Funrdaiser on Kleen Kanteen Stand
With every €10 raised for the Ocean Initiatives project funding the clearing up of plastic pollution from habitat the size of 2 Olympic swimming pools, the amount raised specifically for that project by Klean Kanteen, Stanley – a PMI Brand, Ternua, Laken, Bergans of Norway and Exped, will clear an area the size of an amazing 1971 swimming pools in total.
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Finally, EOCA was delighted that 5 new members decided to join forces with the association during or immediately after the exhibition, bringing the number of new members so far this year to 18. The new members are Danish shoe manufacturer and retailer ECCO; plant based, food grade skincare company Skinourishment llc; Leadership & Sustainability Karin Ekberg GmbH which delivers a broad spectrum of consulting, empowerment and business models, software and tools in the sustainability area; Mund Socks, producer of technical mountain and sport socks and compression garments and Gumbies, producer of sustainable flip flops and other footwear.
Joint General Manager Tanya Bascombe said, ”There is enormous momentum growing around EOCA at the moment. With the fundraising, the huge growth in members this year and the excitement surrounding the Plastic Pledge, the organisation’s reach has really stepped up a gear. It is thanks to the huge support of our members and the industry working together that we are able to do this.”