Super Seven Sign Up for Conservation!

Release date: 08 January 2013

2013 has got off to a flying start with six new members and one trade association giving their support to the European Outdoor Conservation Association (EOCA).
A great start to 2013!
A great start to 2013!

Dynafit, Fjällräven, Odlo, Osprey, Industrial Revolution Inc. and Stanley, a brand of PMI, have all joined up to be members of the European Outdoor Conservation Association (EOCA), thereby committing to support conservation projects designed to protect wild spaces. Fachgruppe Outdoor, EOCA’s second trade partner has also showed its support, following hot on the heels of the Italian Outdoor Group who pledged their support to the association’s aims at the end of 2012. This brings to 91 the number of members and partners of EOCA, all working together to raise money for conservation projects around the world.


“Following the announcement last year that EOCA and its members had raised and put its first €1 million into conservation since its inception in 2006, the increase in membership numbers shows that more and more of the industry is aware that it, too, needs to be making a contribution to conservation,” said Tanya Bascombe, Joint General Manger of EOCA, “A programme like the one offered by EOCA is a very effective way of achieving that”.

John Jansen, President of EOCA and Head of KEEN EMEA added, “We are delighted to see so many organisations signing up to be part of the association. The outdoor industry can achieve so much more by working together, and every new member means more money for conservation”.

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Both the Breathe Foundation and the Atlantic Rainforest Institute would like to take this opportunity to wholeheartedly thank EOCA for its support of this project, and its ongoing support of projects like ours across the wide spectrum that it engages in.  Without the commitment and funding from the European outdoor industry assist established or start-up initiatives, many would never make it off the ground... and this [particular]  project and its roll out may never have been possible.
Drew Stevenson, General Manager, Breathe Foundation