Campaign for a plastic free Ria Formosa, Portugal
Ria Formosa is an extensive 18,000 hectare lagoon system with sandflats, mudflats and saltmarshes, protected from open sea by a long, thin belt of sand-dunes called barrier islands. The 5 barrier islands and 2 peninsulas are separated by 6 inlets connecting the lagoon to the sea. This is an important area for wildlife, particularly birds, indigenous plants, seahorses and fish. Since rubbish produced by residents and the increasing numbers of tourists is a serious threat, our project focus on the conservation of the shoreline, protecting marine animals and preserving the environment for nature lovers, water sports enthusiasts and hikers. EOCA funds will expand the annual clean-up to 11km by adding an underwater clean-up. Funding will also enable an awareness campaign to tackle the problem at its source, targeting non-sustainable behaviours such as plastic consumption and littering. To engage tourists, residents, fishermen and students there will be photographic exhibitions in the main cities of Olhão and Faro, art installations made with the rubbish collected, in-store communications in selected supermarkets and shops as well as a digital campaign to broaden the campaign’s impact.