La Sportiva Supports Conservation through Black Friday Sales

Release date: 18 December 2017

Italian technical footwear, clothing and accessories brand La Sportiva has used its online sales during the recent so-called ‘Black Friday’ weekend to support nature conservation.  By donating 15% of the weekend’s income to the European Outdoor Conservation Association (EOCA), La Sportiva has been able to boost the funds available to the Association and give back to the great outdoors.
 
La Sportiva Offices
La Sportiva Offices

EOCA was delighted to be contacted by member brand La Sportiva in the autumn, which wanted to raise extra funds for the Association to spend on conservation as an answer to combat a weekend increasingly used for ‘over-indulgence’. The event was promoted in both La Sportiva and EOCA’s communications before and during the weekend.

 In total, an additional €2000 for the Association was raised and EOCA will put 100% of this money into the conservation projects it supports during 2018.  These projects will be chosen by members of the Association and also the public during an annual online vote.  EOCA funds conservation projects around the world which conserve threatened landscapes, habitats and species, and which also have a clear link to the outdoor enthusiast.

 

Catherine Savidge, Joint General Manager of EOCA said “We are extremely grateful to the team at La Sportiva which has been very supportive of EOCA since it joined four years ago.  They have always been involved in activities to raise further funds and awareness for conservation.  This move to raising funds and awareness with customers online has proved to be very positive and we very much look forward to committing the funds to worthwhile projects next year.”

“As a brand born and operating in the mountains for almost 90 years, La Sportiva pays careful attention to environmental and climate issues” says Francesco Trenti, La Sportiva E-commerce Manager.  “We are aware of how the landscape around us is changing and it is our responsibility to inform our fans and clients and invite them to take action. Since we have been a partner of EOCA for many years and believe in the project, we thought that the Black Friday sale would be a perfect occasion to spread the message of the Association and to devolve part of the income to it.

Hopefully in the near future, more companies will care for this type of project, with the objective of supporting the most precious thing we have and belong to: planet earth”.

About La Sportiva

La Sportiva was born in 1928 when Narciso Delladio hand-crafted wooden leather boots for many lumber-jacks and farmers of the Fassa and Fiemme valleys (Dolomites, Italy). After the war, the demand for boots increased obliging Narciso to hire new workers: the good name of "Calzoleria Sportiva" crossed the borders of the valleys. Starting from here the La Sportiva’s history continued to grow. Now the firm produces boots and shoes for all kind of outdoor activities from climbing and mountain, categories in which La Sportiva has the market leadership, to mountain running, trekking and the ski mountaineering market. Recently the company entered in the ski mountaineering segment and in the apparel market with a complete selection of technical clothes for running, ski mountaineering and climbing. La Sportiva which produces mainly at its headquarter at Ziano di Fiemme in the Fiemme Valley, is distributed in more then 70 countries worldwide.

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The grant from the EOCA kick started WLT’s support of a new and vital Elephant Corridor project from Jim Corbett National Park in Uttarakhand, northern India, where local communities, currently encountering conflict with Elephants and Tigers are very keen to be relocated. As well as providing vital funding for this project the EOCA grant leveraged match-funding from another WLT donor which is testament to the importance of the EOCA’s support.
John A Burton, CEO, World Land Trust