Get Together, Gear and Great Ambition at ISPO 2017

Release date: 17 January 2017

Launching a public fundraiser, hosting a get-together and an all important gear sale are just some of the things the European Outdoor Conservation Association (EOCA) will be involved in at ISPO next month.
 
2 Million Tree Campaign
2 Million Tree Campaign

To mark and celebrate EOCA being 10 years old and having given €2 million to conservation, the Association launched an ambitious plan in 2016 to plant and/or regenerate 2 million trees around the world.   Trees provide huge benefits stabilising slopes, protecting coastlines and providing oxygen, for example.  EOCA has already committed to funding 5 new projects which together will plant over 1 million trees.  In addition, EOCA members The North Face, LOWA, Nikwax and Marmot have been supporting their own tree planting projects and projects for 2017 are currently being assessed.  

As part of this, EOCA is launching a public fundraiser to raise enough money to plant 80,000 native trees in Nepal, in an area degraded by illegal timber harvesting, plant collection, poaching and made worse by the earthquakes and subsequent landslides of 2015.  The project will plant trees along 3 off-the beaten track trekking trails to provide stability for slopes, create a sustainable wood source and strengthen the communities’ potential to benefit from visiting trekkers via training and workshops.   The project needs €30,000 which will be raised by asking the public to donate funds to ensure its success. 

 
Project Area
Project Area

Every €10 donated via the EOCA websites www.eoca.de and www.outdoorconservation.eu will equate to another 25 trees, and will help raise the profile of the way the whole industry is working together, via EOCA, to reach its goal of having planted 2 million trees within the next 2 years.  Tanya Bascombe, Joint General Manager of EOCA said, “The 2 Million Tree Project is a very exciting and extremely tangible way for the public to see how the whole industry, as well as individual outdoor enthusiasts, are consciously and deliberately working together to make a difference that will last for hundreds of years.  Even just a donation of €1 will help us plant another 2.5 trees!”

There are a number of exciting ways companies and individuals can get involved in supporting EOCA whilst at ISPO.  The conservation fundraiser, which takes place on EOCA’s stand in the West entrance ,will be open all day, every day, asking for donations for a huge range of products  generously donated by EOCA members - from rucsacs and jackets to climbing helmets and hammocks.  The nightly Scandinavian Bar Happy Hour, taking place from 17.00 – 18.00 on the Sunday, Monday and Tuesday nights of the show will also be collecting donations for EOCA.  Finally, the ISPO After Work, located in the atrium between halls A1 and B1, will take place on the Monday night from 17.00 – 19.00.  Hosted by EOCA and KEEN, there will be drinks, food, fun and games, as well as specifically produced limited edition 2 Million Tree Stanley mugs and Buffs®.  All money raised at this event will go towards the public fundraiser in Nepal – enabling individuals to make their contribution to the huge joint effort to make our world a better place.

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If you are an individual who loves the great outdoors and would like to support our projects, please click the donate button below. During 2017, all money donated will fund tree planting in Nepal as part of our 2 Million Tree Project.
“The excitement we felt at hearing we had been awarded EOCA funding for the Fix the Fells project has now been matched by our excitement at seeing the completion of the vital path repair works to two of our most stunning Lakeland fells; Scafell Pike and Striding Edge on Helvellyn. Thanks to the money generously given by EOCA these two popular routes are now fighting fit for the future.”

Ruth Kirk, Nurture Lakeland